Abandoned Checkout

Cashfree Abandoned Checkout helps merchants recover lost sales by capturing abandoned checkout data and sharing it with Business Service Providers (BSPs) in real-time. This allows merchants to retarget customers who leave the checkout process without completing their purchase.

Purpose

Shopify no longer supports direct updates of abandoned checkout data from third-party providers. As a result, merchants can’t automatically track where customers drop off. Cashfree Abandoned Checkout addresses this by ensuring merchants receive abandoned cart data instantly, helping them re-engage customers and increase conversions.

Data flow and captured information

Cashfree uses real-time webhooks to send abandoned checkout data directly to BSPs. The captured data includes:

• Customer details: Phone number and email, even if partially filled.
• Address details: Any entered address, including partial entries (for example, ZIP code).
• Cart details: Complete cart contents.
• OCC checkout URL: A dynamic link that lets customers resume checkout.
• Marketing opt-in status: Indicates whether the customer agreed to receive marketing communications.

Benefits

• Immediate retargeting: Reach high-intent customers quickly through BSP channels, such as WhatsApp.
• No data loss: Capture customer details even if they abandon the process early.
• Automated workflow: After setup, no manual intervention is required.
• Flexible checkout options: Supports both Shopify checkout links and Cashfree OCC checkout links.
• Secure data handling: Each merchant receives a unique token to ensure secure and authenticated data sharing with BSPs.