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Cashfree social proofing enhances customer trust and reduces checkout abandonment. It uses social validation psychology, encouraging action by showcasing metrics like order volume, customers served, and recent activity. This creates urgency and FOMO (fear of missing out), prompting quicker purchase decisions.

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Benefits of social proofing

Social proofing offers the following benefits to merchants:
  • Enhance brand credibility
  • Increase customer confidence in the merchant and products
  • Encourage customers to complete purchases
  • Reduce hesitation during the checkout process
  • Highlight the popularity of products and services

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How social proofing works

Social proofing displays anonymised metrics about customer activity on the merchant’s store. These metrics are shown in real time or based on recent data. The messages are non-intrusive and integrate seamlessly with the checkout experience to enhance the purchasing process. Social proofing displays the following metrics:
Metric TypeSample Message
Order volume5L+ orders fulfilled by this merchant
Customers served5,000+ customers have purchased from this store
Years with CashfreeServing customers for 3 years with Cashfree
Recent activity100+ recent orders in the last 24 hours
Last purchaseLast purchase made 10 minutes ago

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Setup requirements

Social proofing is available to all Cashfree merchants using Cashfree Checkout. No additional setup or configuration is required. The feature is automatically enabled for eligible merchants and displays relevant metrics based on the merchant’s transaction history and customer activity.