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Cashfree trusted badge is a credibility badge displayed on the checkout page to reassure customers while completing payments. It indicates that the merchant has been verified and trusted by Cashfree based on multiple reliability parameters. By showcasing this badge, merchants can:
  • Build trust and credibility with new customers.
  • Improve checkout conversions by reducing payment hesitation.
  • Stand out as a reliable business backed by Cashfree.
When customers land on your checkout page, they will see the “Trusted by Cashfree” badge alongside your business name. This reduces payment anxiety and increases the likelihood of order completion.

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Eligibility criteria

The Cashfree trusted badge is automatically enabled for merchants who demonstrate consistent reliability and safe payment practices on our platform. Some of the factors Cashfree consider include:
  • A proven track record of successful transactions and steady business activity.
  • Low-risk profile, with minimal chargebacks and disputes.
  • Operation in trusted business categories as defined by industry standards.
Our risk team continuously evaluates these parameters. The badge is enabled automatically for businesses that meet the required benchmarks. No additional setup or request is needed.

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Benefits for merchants

The benefits of the Cashfree trusted badge are as follows:
  • Higher conversions: Customers are more likely to trust and pay businesses backed by Cashfree.
  • Reduced payment drop-offs: Builds confidence in completing transactions, especially for first-time buyers.
  • Enhanced brand image: Positions your business as a verified and reliable entity.

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FAQs

No. The Trusted Badge is automatically enabled if your account qualifies based on Cashfree’s internal parameters.
Yes. The Trusted Badge is displayed on your checkout page for all paying customers.
Yes. You can reach out to care@cashfree.com to request re-evaluation for the Cashfree Trusted Badge.
You can contact our support team at care@cashfree.com to get the trust badge disabled.